Liam O’Keefe is Market Development Manager of Tyre Stewardship Australia (TSA). TSA has been established to administer the national Tyre Product Stewardship Scheme which aims to improve management of end of life tyres across Australia and support the development of end markets for tyre-derived products. Liam is a recognised industry leader having spent around 15 years working across the waste and recycling, energy, education and business sectors. He has worked extensively in local and state government, lectures at RMIT University and managed his own business for many years developing innovative sustainably oriented business initiatives in Australia, New Zealand and beyond.