Innovation - 2
Tracks
Stream 3
| Wednesday, May 3, 2017 |
| 1:40 PM - 2:00 PM |
| Shearwater Room |
Overview
Unleashing innovation for best practice Container Deposit Systems.
Markus Fraval, Managing Director, TOMRA Collection
Details
To work effectively, a Container Deposit System relies not only on the deposit refund as an incentive but on the ease and convenience of returning containers for a refund. In this context innovative technologies and systems play an important role in ensuring the customer experience is one which results in the community embracing the system in order to reach its key objectives of reducing litter and enhancing high-value recycling.
Refund systems and technology will however depend directly on the overall system parameters and regulations which have the capacity to either facilitate or undermine the investments required. This presentation explores some of the latest technology offerings and the context required to make effective use of them for consumer engagement and overall system cost efficiency
Speaker
Mr Markus Fraval
Senior Vice President - Strategy & Business Development Asia Pacific
TOMRA Collection
Unleashing innovation for best practice Container Deposit Systems
1:40 PM - 2:00 PMBiography
Markus’ passion for environmental sustainability led him to working in the United Nations’ pioneering industrial ecology program, Zero Emissions, adopting systems-based thinking to redesign industrial processes and mimicking natural ecosystems to convert waste streams into resources.
Since 1997 Markus has been involved in packaging recycling, initially developing award-winning automated sorting technology for kerbside recycling, and then going on to found Revive Recycling to apply systems-based design and technology to the recycling of beverage containers.
Revive partnered with TOMRA, the Norwegian public company which invented reverse vending machines. TOMRA have over 75,000 installations collecting >35 billion containers each year, and are also the largest non-retail operator of container deposit collection points. Markus is currently Managing Director of TOMRA Collection Pty Ltd and a Director of the Association of Container Deposit System Operators (CDSO).
Chairperson
Christine Blanchard
