Education - 9
Tracks
Stream 3
| Wednesday, May 3, 2017 |
| 4:30 PM - 4:50 PM |
| Shearwater Room |
Overview
A community based social marketing approach to kerbside recycling engagement.
Nicole Greenwood, Blacktown City Council and Michelle Mandl-Keating, Cleanaway
Details
Increasing community engagement and resident participation in kerbside recycling services has been a mutual goal for Blacktown City Council and Cleanaway over an extensive contract period. In 2016 the Blacktown City GreenMoney program was aligned with an existing bin inspection program delivered by a dedicated Cleanaway officer. The enhanced bin inspection program makes use of the GreenMoney rewards platform to generate community interest in recycling. This has resulted in a significant increase of community interest in recycling. Early results suggest that the bin tagging/GreenMoney program is having a positive impact in the community.
Speaker
Mr Richard Smith
Manager Community Law Enforcement & Waste
Blacktown City Council
A community based social marketing approach to kerbside recycling engagement
4:30 PM - 4:50 PMBiography
Nicole has worked as a waste and sustainability professional in local government for 18 years. In her current role as Coordinator Sustainable Resources at Blacktown City Council, Nicole is responsible for the development and implementation of the Resource Management Strategy. The strategy embraces and delivers on the principles of sustainability and positions Council to respond to community values, wants and needs, policy changes within the resource management sector and technology changes.
Mrs Michelle Mandl
General Manager – Communications, Customer & Engagement
TOMRA Cleanaway
A community based social marketing approach to kerbside recycling engagement
4:30 PM - 4:50 PMBiography
Michelle’s career in sustainability and waste commenced in 2002 with RESOURCE NSW delivering a joint schools program with the NSW DET. Joining Cleanaway in 20016 Michelle has worked as an education officer delivering the kNOW wasteTM program and was appointed to Education Manager – NSW/ACT in 2013. Michelle’s team is multidisciplinary, working at customer sites and depots delivering a diverse range of projects in both the municipal and commercial and industrial sectors. Michelle is the point of contact for Cleanaway’s education services. Michelle has a B.Ed in Primary Education, a Master of Environmental Management and is currently completing a Master of Marketing.
Chairperson
Jem Hansen
Senior Environmental Consultant
360green
